A website is important not only for companies that do business exclusively online, but also for those that have physical stores and establishments. This is where your customers, partners or media can get comprehensive information about your business. So, website crashes are a luxury. It only takes a few seconds for each user to decide whether to continue visiting the site or to contact another one.
The question of what type of user experience you provide to all website visitors should be your main concern. Internet users seem to have seen it all already. So something mediocre will not surprise them. If you care, use UX Consulting Services to help you develop a unique solution for your business.
We’ll explain why web design is important and how it affects your brand image.
Brand Impact
Every business dreams of people associating their brand with something good. The design and functionality of the website plays an important role in this. Now, users’ first exposure to brands is through websites, so you need to make a lasting first impression.
Each design element gives your brand personality. In this regard, everything from published content to fonts must be thought out to the smallest detail. They must be carefully selected and coordinated with each other, forming a large bright picture.
Colors
Brands that people have known for years should stick to color combinations that people recognize the brand by when creating a website. For example, Starbucks is known worldwide for the combination of green and white. Their website is also designed in the same color combination, which does not cause any misunderstanding among users.
If you’re a start-up company that doesn’t yet have recognizable colors, it doesn’t hurt to familiarize yourself with color pairings to find the perfect color palette for your brand.
Colors play a primary role in psychology because they subconsciously influence a person’s mood. Green is associated with nature and freshness. Blue evokes a sense of trust in people, which many airlines use. Black color is associated with elegance and grace. This color is used in the design of Apple’s website, which emphasizes the high quality of products.
Provision
Many websites now have a minimalist design that allows users to notice important information quickly. A website filled with a huge amount of information will not make a good impression on users and especially on your target audience.
Cluttered web pages are difficult to navigate. With such a website, it will be difficult for you to focus buyers’ attention on what is important. Big announcements, promotional offers or novelties will simply go unnoticed.
Cleaner layouts and well-structured websites allow audiences to focus on what you have to offer.
Typography
The choice of fonts is entirely up to your audience. If you are targeting a younger generation, you should opt for non-standard and stylish options. If your audience is older people, they’re more interested in no-frills simplicity.
Whichever font you choose, always stick to the main rule: it should be readable and noticeable. So not only the font itself plays a role, but also the background, which directly affects visibility.
Navigation
It should be simple and concise. In this regard, there is no need to resort to excessive creativity to stand out from the competition. When customers visit your site, they want to find information quickly, but if your navigation becomes another headache, you’re simply losing customers.
The design should make it easy to find quickly and the content displayed should grab attention so users want to stay there longer.
Booking, for example, does not have an extraordinary design but offers users a simple and quick search for information. Without further ado, on the main page, users can see accommodation prices, specifying the destination, dates, as well as the number of guests.
Below, users are advised to familiarize themselves with all possible accommodation options, including hotels, apartments, cottages, chalets, villas, etc. In addition to accommodation, on the main page you can also book a taxi or rent a car. Everything is simple and concise. Along the way, users can read valuable travel articles.
Conclusion
Don’t take creating a website lightly. The way you are presented in the online space will allow you to attract more new customers and retain customers. Don’t forget about color combinations, a simple layout, readable fonts, contrasting backgrounds, and easy navigation.
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